They'll do that if they want to be cucks sniveling in nVidia's micropeen shadow forever. This is one of the biggest chances in history for them to capture market and mindshare. nVidia have gone full retard/Jensun, Intel are at the bottom of a garbage can that's on fire, and the only thing standing in the way of AMD is AMD. If they don't take this chance to win over the gamer market, yet again, it'll show that they'll never be interested in doing so. It's now or never. Personally, I'm leaning towards never, but I'm hoping they'll come through.