Galax has been working on SSDs for a while now, newly introduced is what you'll see below the fold. And all white and perhaps a bit overengineered heat pipe cooled Phison PS5012-E12 based M.2. SSD s... Galax to launch HoF Phison PS5012-E12 based M.2. and Add-in SSDs
It indeed uses a heatpipe to transfer the heat. I do wonder what sort of mainboard M.2 slots that even fits, its huge.