http://www.theverge.com/2013/8/1/4578890/this-is-the-moto-x Release? Q4 If you want the non-contract/bloat version there is the Google Play edition: http://www.theverge.com/2013/8/1/4579278/google-play-edition-moto-x-announced-coming-soon Sooooooo what do we know so far? Carrier exclusives.....? "At launch, only AT&T customers will get to choose the color of the front and rear of the phone, as well as the color of the power button, volume keys, and camera ring, according to a press release from the carrier." All 4 Carriers, just AT&T has customization w/ colors/earphones etc... $199 w/ contract.... They will have Google Play version later on Android 4.2.2... No 4.3?? Will Google Play edition have 4.3? Body seems to be not so cheap feeling. Based on "X8 Mobile Computing System," but which in reality consists of an off-the-shelf Qualcomm Snapdragon S4 Pro processor and two custom chips for the Moto X’s always-on voice recognition and gesture controls." Gestures for camera access, pictures are good but not crazy out of the world.