I beg to differ. There are allot out the that could care less about Windows and only buy and build uber rigs for the gaming. Some like me will like both as I do allot of work on my PC/GameRig. There are those that only PC game through steam. It's just convenient and there was no competition until the last year or so. Well not so much competition but other alternatives, most being forced like Origin and their AAA games. Having a box just for gaming that you can easily take with you is a great idea. Been doing it with consoles for decades now. Being able to upgrade or build one on your one is what's new and exciting.. It opens up a whole new nitch and could help to steer consoles in the direction of upgradability over their lifetime. I for one have never bought a console as I have and always will be a PC gamer. Consoles never had much value to me and I found the games to be way over priced for the sub par graphics you had to put up with Not to mention the controller, game pads suck for gaming as they dumb it all down and precision goes out the window.. With PC games we always get the deals after awhile and generally you could build a pretty nice rig just off of the money you save buying games over time. With this we can get the same deals we get every day on steam, summer sales and all.. I am wanting one of these for gaming unlike a console though. To me it has value and is something I would use and have fun tweaking and upgrading. If I want to put a 3tb drive in it I can, what ever I want for the most part. I will also enjoy the better graphics using it.. It will be a big win for me, I love cool new toys..