We can only hope amd comes up with something amazing to give nvidia a run for it money or these cards are going to be way to expensive for the performance they give. Anyone who is gaming on 1080p (which majority are still gaming at) then paying ridiculous money on the newer card for only 10-15% increase is stupid. The 1070-1080ti's will handle any games in the near future and still achieve 60fps or higher at 1440p and 1080p so most will skip it. I am just glad mining is cooled and gpu prices are coming back to normal. Even the second prices are dropping to where it is crazy to think they were 1k less then 8 monthes ago now are $300-$400 cards. Yes most are mining card but you still get some that aren't. I will wait to see how the performance for price ratio pans out with the newer cards. Anyone who is gaming at 4k and wants everything maxed is most likely going to have to go with two cards again to achieve that 60fps solid gameplay.