Imagine an electronic display nearly as clear as a window, or a curtain that illuminates a room, or a smartphone screen that doubles in size, stretching like rubber. Now imagine all of these being mad... UCLA Engineering Develops Flexible & Stretchable LEDs
Here's more on it: http://newsroom.ucla.edu/portal/ucla/ucla-engineers-develop-a-stretchable-248397.aspx So it's another step with OLED development. (I wasn't sure if it was separate)