I game on a 4K HDR TV and currently have a GTX 1080. It's frustrating. It doesn't get anywhere near 4K60. That's also the reason I didn't upgrade to the 1080ti. It can't do 4K60 either. I decided that I wouldn't upgrade again until a single card capable of 4K60 + HDR was released. Well, the time has come. The RTX 2080ti is exactly what I've been waiting for and I'm waiting patiently for my MSI RTX 2080ti Trio to arrive. Sure, it's expensive AF, but I'm finally gonna play most of my games at 4K with HDR and 60 FPS and Ultra settings and by the looks of things (https://www.eurogamer.net/articles/digitalfoundry-2018-9-19-geforce-rtx-2080-2080-ti-review?page=2), DLSS is going to really extend the life of the card, so I'll be keeping it for longer. Ray Tracing is nice, but it wasn't even a consideration for me. I wanted 4K60. Now I'll have it!