The 2080 is barely a mid range card. In the end HISTORY SHOWS it doesn't matter what Nvidia can have there hardware do, raw power wise. You will get a calculated percentage increase each generation, depending on the market and competition prices. Nvidia are sitting on tech you can't even imagine - you just get cut down GPU's I have been a keen observer since my TNT2. I first started..... 'noticing things' after the Ti500 - I have never been interested in AMD or Nvidia having a variety inc 9800 Pro HD4870 Crossfire 280x Crossfire and an ABUNDANCE of Nvidia cards..... INC changing my 680 SLI to TITAN SLI. I have been around.... BIGGEST thing I see happening rn, other than the usual yearly deception, is actually how far the performance/£ is just.... plummeting to comedic levels, as I mentioned previously. I think Nvidia keep catching a lot of new enthusiasts/enthusiasts with spare cash/people desperate for any ounce of extra 4k performance they can get tbh. There is unfortunately NO STOPPING them, Nvidia will win. WE will lose. I think.... we already have.