1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Sony and Microsoft to explore strategic partnership

Discussion in 'Consoles & console games' started by WhiteLightning, May 17, 2019.

  1. WhiteLightning

    WhiteLightning Don Illuminati Staff Member

    Messages:
    27,963
    Likes Received:
    931
    GPU:
    GTX1070 iChillx4
    Companies to collaborate on new cloud-based solutions for gaming experiences and AI solutions
    [​IMG]
    Kenichiro Yoshida, President and CEO, Sony Corporation (left), and Satya Nadella, CEO, Microsoft
    TOKYO and REDMOND, Wash. — May 16, 2019 — Sony Corporation (Sony) and Microsoft Corp. (Microsoft) announced on Thursday that the two companies will partner on new innovations to enhance customer experiences in their direct-to-consumer entertainment platforms and AI solutions.

    Under the memorandum of understanding signed by the parties, the two companies will explore joint development of future cloud solutions in Microsoft Azure to support their respective game and content-streaming services. In addition, the two companies will explore the use of current Microsoft Azure datacenter-based solutions for Sony’s game and content-streaming services. By working together, the companies aim to deliver more enhanced entertainment experiences for their worldwide customers. These efforts will also include building better development platforms for the content creator community.

    As part of the memorandum of understanding, Sony and Microsoft will also explore collaboration in the areas of semiconductors and AI. For semiconductors, this includes potential joint development of new intelligent image sensor solutions. By integrating Sony’s cutting-edge image sensors with Microsoft’s Azure AI technology in a hybrid manner across cloud and edge, as well as solutions that leverage Sony’s semiconductors and Microsoft cloud technology, the companies aim to provide enhanced capabilities for enterprise customers. In terms of AI, the parties will explore incorporation of Microsoft’s advanced AI platform and tools in Sony consumer products, to provide highly intuitive and user-friendly AI experiences.

    “Sony is a creative entertainment company with a solid foundation of technology. We collaborate closely with a multitude of content creators that capture the imagination of people around the world, and through our cutting-edge technology, we provide the tools to bring their dreams and vision to reality,” said Kenichiro Yoshida, president and CEO of Sony. “PlayStation® itself came about through the integration of creativity and technology. Our mission is to seamlessly evolve this platform as one that continues to deliver the best and most immersive entertainment experiences, together with a cloud environment that ensures the best possible experience, anytime, anywhere. For many years, Microsoft has been a key business partner for us, though of course the two companies have also been competing in some areas. I believe that our joint development of future cloud solutions will contribute greatly to the advancement of interactive content. Additionally, I hope that in the areas of semiconductors and AI, leveraging each company’s cutting-edge technology in a mutually complementary way will lead to the creation of new value for society.”

    “Sony has always been a leader in both entertainment and technology, and the collaboration we announced today builds on this history of innovation,” said Satya Nadella, CEO of Microsoft. “Our partnership brings the power of Azure and Azure AI to Sony to deliver new gaming and entertainment experiences for customers.”

    Going forward, the two companies will share additional information when available.

    Source: https://news.microsoft.com/2019/05/16/sony-and-microsoft-to-explore-strategic-partnership/
     
  2. XP-200

    XP-200 Ancient Guru

    Messages:
    4,947
    Likes Received:
    639
    GPU:
    Zotac GTX 1080 Mini
    Imagine having Sony and MS major franchises avalible on the one device, a dream come true.
     
    signex, emperorsfist and SerotoNiN like this.
  3. SerotoNiN

    SerotoNiN Ancient Guru

    Messages:
    3,349
    Likes Received:
    950
    GPU:
    EVGA RTX 2080
    Soon.
     
  4. WhiteLightning

    WhiteLightning Don Illuminati Staff Member

    Messages:
    27,963
    Likes Received:
    931
    GPU:
    GTX1070 iChillx4
    fantaskarsef likes this.

  5. emperorsfist

    emperorsfist Master Guru

    Messages:
    745
    Likes Received:
    402
    GPU:
    NVIDIA GTX 1080 8Gb
    Now there's a thing I'd not imagine happening...
     
  6. emperorsfist

    emperorsfist Master Guru

    Messages:
    745
    Likes Received:
    402
    GPU:
    NVIDIA GTX 1080 8Gb
    Yes, like the PC ;)
     
  7. fantaskarsef

    fantaskarsef Ancient Guru

    Messages:
    10,716
    Likes Received:
    2,887
    GPU:
    2080Ti @h2o
    Don't get too antsy in the pantsy. Chances are, we won't see a difference at all, at least if you don't use any cloud features right now.
     
  8. vbetts

    vbetts Don Vincenzo Staff Member

    Messages:
    14,678
    Likes Received:
    1,250
    GPU:
    RTX 2070FE
    This is more or less right now Sony using Azure Cloud services for their game streaming. Nothing from the Xbox or Playstation teams.
     
    fantaskarsef likes this.
  9. XP-200

    XP-200 Ancient Guru

    Messages:
    4,947
    Likes Received:
    639
    GPU:
    Zotac GTX 1080 Mini
    ^^^Yet!...GT 8 on its way to XBX2 and Forza 9 on its way to PS5....it is coming. ;)
     
  10. SerotoNiN

    SerotoNiN Ancient Guru

    Messages:
    3,349
    Likes Received:
    950
    GPU:
    EVGA RTX 2080
    Didn't Sony pay a lot of money a few years ago and buy out a cloud company that was supposed to do these services? I wonder what happened for them to go 3rd party.
     

Share This Page