I gotta see it as a failure when a 28nm product is about equally as strong yet at the same time use about the same amount of energy. 14nm is vastly smaller, so it certainly seems they did not have the time or the correct competence to make an efficient chip. It in the graphs we see that Vega is will have a higher efficiency than Polaris, but unless it truly actually happens then AMD's 1070/1080 killer will probably be 250w. And then the 1080ti will probably come and completely demolish just about any Vega. To me this doesn't seem like a comeback for AMD, they used to be so much better. And with all this all consumers will suffer. The Nvidia fans will not migrate over to AMD, but can instead thank AMD for lowering the prices of 970 and 980. 970 too, which is so easy to overclock, and from the sound of reviews comes with a better cooler too. At this point I'm skeptical, and kind of wish that AMD is sold to Samsung who could invest tons more into R&D. I just hope that it won't be Microsoft, as they are almost useless when it comes some things. Still I'll get a 480, but only because I need freesync which 280 cannot provide. And I hope I can replace the sorry excuse of a cooler on the 480 with the one I currently already have.