So i'm currently moving into my new home with a biiig living room and try to decide whether to go for a great LED or OLED. I thought this would be easy tbh - you just go for Samsung and thats it right? Nope There are ppl on Amazon describing forced ADs when using the smart TV apps on the latest QLED models. So i'm thinking Panasonic TX-65GXW904 UHD 4K or LG OLED 65C8LLA. With OLED you risk burn-in and need a dark room. With LED you have greyish blacks and colors when looking from a side angle and local dimming with shiny auras around bright objects. Argh!