This is the new Ashura CPU Cooler from Scythe. Supporting both Intel (LGA775/1155/1156/1366/2011) and AMD (AM2/AM2+/AM3/AM3+/FM1/FM2) processors, the cooler is equipped with six 6mm copper heatpipe... Scythe Ashura CPU Cooler
Personally looking forward to the new Noctua Coolers that were shown at Computex 2012. I hope they will be released together with Haswell. Gonna need one when Upgrading ^^
Scythe USA shut down. So all of their products will be coming from Japan now. But yes, I have noticed that too.