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[RUMOUR] AMD To Rebrand and Relaunch the 480/70/60 In April

Discussion in 'Frontpage news' started by Rich_Guy, Mar 1, 2017.

  1. Rich_Guy

    Rich_Guy Ancient Guru

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  2. sverek

    sverek Ancient Guru

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    R480 has highest cost performance for gaming.
    GTX1080 is barely twice as fast as R480 but cost 3 or 4 times more.

    I am not surprised they rebranding, since Nvidia doesnt have an answer for R480. GTX1060 is similar performance, but cost way too much.

    If they lower price after rebranding, it will put nail on GTX1060 coffin.
    AMD are still kings for average gamer with 1080p panels.
     
  3. JonasBeckman

    JonasBeckman Ancient Guru

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    Isn't that just going to confuse things, then again this practice is nothing new, mobile GPU models in particular far as I remember have had this done on occasion. (Which I think goes for both AMD and Nvidia.)

    Though I guess calling it a 485 or perhaps 490 might not have enough marketing impact, eh what do I know.
    (I guess we're past the whole XT and Pro naming system too.)

    Guessing this party models can offer a bit more tangible performance gain too compared to those reference clock boosts though I guess it's similar to the 7970 and then it's update 7970 Ghz, tweaked architecture and a small clock bump.
    (Perhaps the 390 to the 290 too? Improved reference cooling and some bios tuning.)


    EDIT: If they do manage to clock better that might be a bonus too.
     
    Last edited: Mar 2, 2017
  4. Redemption80

    Redemption80 Ancient Guru

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    The 1060 is doing really well according to Steam Stats though, 3.37% of users have one compared to 0.77% who have a RX480.

    Even the 1070 and 1080 have a higher install base at 2.69 and 1.35%.

    It's boring from a tech point of view, but they might as well rebrand as they already have good tech in the existing cards that are themselves still relatively new.
     

  5. Chillin

    Chillin Ancient Guru

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    Nothing new, OEMs kind of demand such refreshes. Everyone kind of does this.
     
  6. Prince Valiant

    Prince Valiant Master Guru

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    Nvidia has done an excellent job of marketing itself over the last couple generations. No one bats an eye at the 1000 series' power usage being up over the 900 series in spite of the huge deal everyone was making about power usage when the 900 series was new.
     
  7. Chillin

    Chillin Ancient Guru

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    Seriously?
    [​IMG]
     
  8. Monchis

    Monchis Maha Guru

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    This rebrand practices need some regulation.
     
  9. Stormyandcold

    Stormyandcold Ancient Guru

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    I would hate to think what the reaction would be if Nvidia did this for 11xx series XD
     
  10. eclap

    eclap Banned

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    cheapest 8gb 480 £194
    cheapest decent 1080 £499

    That would be twice the price, not 3-4 times.
     

  11. thatguy91

    thatguy91 Ancient Guru

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    I don't know about this rebranding. If they did that, there will be four different architectures in use in the RX 500 series, according to rumours. The Polaris 10 and 11 as now (RX 480 and below) and Vega 10 and 11. This can't be efficent from a logistics point of view. Also, Vega 10 and 11 are significantly different to Polaris 10 and 11, such that they require their own driver variants. If you just had Polaris 11 and Vega 10/11, you could concentrate gaming performance on Vega, and Polaris 11 (say, hypothetically the RX 560 and below) can no be so urgent in getting the new drivers out. Also consider manufacturing of Vega 10 and 11 won't be perfect. Just like binning the Polaris 10 as the RX 470 and RX 480, you should expect the same from Vega 10 and 11.

    It just wouldn't make sense to have both Polaris 10 and Vega 11 in the same lineup. If there is, and considering the binning of the Vega 10 and 11 (full version and a variant with a disable compute unit or two), do you think there is room in the RX 500 series for four variants above the RX 580?

    Current rumoured lineup:

    Polaris 11:
    RX 550
    RX 560


    Polaris 10:
    RX 570
    RX 580

    (mainstream gamers)

    Vega 11:
    RX 590
    RX 590 XT

    (these names are more just placeholders)

    Vega 10:
    Vega (binned)
    Vega Pro (full)

    (again, names are placeholder)

    Since RX 570 and RX 580 are mainstream gamers, they too would have to have strong driver development alongside development for Vega. Remember Vega is the biggest change to GCN architecture and requires different optimisation and core driver codepaths.

    Logical lineup from a manufacturing, logistics, and driver development view:

    Polaris 11:
    RX 550
    RX 560


    Vega 11:
    RX 570
    RX 580

    Roughly the same list price as the RX 470 and 480, but could weather maybe a 5-10 percent, at the most, price premium over the RX 470/480 at release.

    Vega 10:
    Vega (binned)
    Vega Pro (full)

    (again, names are placeholder)
     
    Last edited: Mar 2, 2017
  12. sverek

    sverek Ancient Guru

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    I guess that depends on region and brand. It's at least 3 times more expensive in Japan.
    cheapest R480 - ¥20,980
    cheapest GTX1080 - ¥69,800

    More or less best price performance overall:
    http://www.videocardbenchmark.net/gpu_value.html
     
  13. Agent-A01

    Agent-A01 Ancient Guru

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    [​IMG]
     
  14. eclap

    eclap Banned

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    of course it depends on where you live, therefore saying it's 3 to 4 times the price is a little bit silly
     
  15. Dygaza

    Dygaza Master Guru

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    Process might have matured so much that it wouldn't be wise to sell them as 400 series anymore. They might overclock a lot better. Also as stock they don't neccessary throttle that much.
     

  16. KissSh0t

    KissSh0t Ancient Guru

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    I will probably wait until I can get the rebrand of the rebrand 480 *awkwardly laughs*

    470 actually seems interesting to me...
     
  17. Ryu5uzaku

    Ryu5uzaku Ancient Guru

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    It's fine they will perform better anyways. It's not like this is the third rebrand of polaris. Why release something new new in the lower end section when there is no need. Just refresh with tad faster ones.
     
  18. chumanga1

    chumanga1 Member Guru

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    I dont like AMD metodology of rebrands where they keep messing different archictetures. They sell pretty new tech for top notch cards but leave the mid/low end with old tech.

    At least NVIDIA dont make such type of nasty rebrands putting old tech for low end and new tech for top cards. AMD is like ellitist which make think they think poor consumers dont deserve latest tech.

    NVIDIA always put lastest NVENC/CUVID revisions in low end cards while GTX1050 has newer feature than GTX1080, and make it better option for HTPC.

    In AMD side the opposite happens, you need to buy their top cards to get the latest HTPC features.

    When AMD rebranded 290 to 390 to compete with GTX970, 390 has same very weak VCE which can only encode 1080p AVC while Maxwell was carried with 4k AVC/HEVC encoders.

    Apparently GTX1060/1050 will still be a better option than RX5xx Polaris for HTPC. I stay away from AMD while they keep selling outdated features for entry level cards.
     
    Last edited: Mar 2, 2017

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