To be cost competitive with consoles, their card with similar performance to RTX 2080 (which is where next gen consoles will sit) will be at around 500 mark, I am guessing that will be 3070, and we can just scale from there. 3060 - $350 3070 - $500 3080 - $700 3090 - $1000 (considering there is no 3080ti, which is what the rumours have been saying till now. But if 3080Ti exists this is where 3080Ti will sit, and 3090 will be a Titan replacement, a halo product) Again, this is just a guess. So, all these $2000 rumours could be nVidia testing waters, or could be just rumours. If this wont be true, why would anyone even buy a PC for gaming anymore? EDIT: Found some interesting info for this prediction. XFX RX 5700 XT Triple Dissipation 8GB GDDR6, which is probably going to compete with 3060 is already CAD478 or USD360. So, next gen that competes with 5700xt or slightly beats it will be around USD350. So, the numbers above stand.