I have to admit I find this leak very odd indeed and as to price gouging fiasco with the RTX 2080, the same can be said for the launch price of the Vega 7 at $699! As to the other current GPU's, AMD can only compete on price. What concerns me is the pricing as I just cannot see any business sense why AMD would be willing to lose money. They will price according to the competition as proved by Vega 7 already. And it is important to understand that AMD is a business and have to drive profitability especially on the GPU side where they need to up there margins and there customers will pay the price so long as they are getting parity or better against Nvidia. The real worry for AMD is Nvidia 7nm! AMD need a decent launch in 2019 as the GTX 1080Ti at 16nm can hold it's own against the 7nm Vega 7 right now! Nvidia's 7nm launch will be primed to drive not only performance but efficiency when the Turing respin drops to 7nm. The Hype really worries me as we do need a strong AMD GPU to compete with Nvidia but sometimes I read these stories and I just wonder how bad the let down will be if they keep hyping to the clouds..