HH, what follows is 100% constructive--the review was OK, but it lacked some perspective, I thought--probably because I own the Master. First, have you seen the x570 mboards selling for $269? Doesn't matter who makes them--imo, they suck, every one. And an x470, definitely, is not a substitute--one big difference there is that this mboard supports PCIe4, and the x470 mboards will not be doing that for obvious reasons. In fact, these x570 motherboards are the only ones on Earth that support PCIe4--no Intel mboard does, as of yet. While you seemed enamored of MSI's $700 Godlike--even gave it a rating, as I recall, even though no one here will buy one, likely--you called this one too expensive...? I could buy two of these for the price of the Godlike--or the Aorus Xtreme, for that matter--both mboards are too expensive--and they are EATX, as well. Also, you didn't mention the steel backplate on the bottom, which greatly reinforces and protects the motherboard and according to GB, also aids in cooling the board as well. It was very noticeable to me right off. Your gaming conclusion that keeps putting the ancient-architecture 9900k ahead of Ryzen by "5-25%" in frame rates @ 1080P just doesn't jive with the great majority of opinion as I've read it elsewhere. There are several games I've seen reported in which the 9900k can't keep up, at all--but they didn't make your test list. I'd provide links, but starting an argument is not my purpose here. Try QHD or UHD resolutions--that's what most "serious" gamers use today, imo. 1080P is so "yesterday"--literally, I haven't used it in years. But I did agree with with most of your complimentary remarks about the board, and the one about not being able to hear the chipset fan was right on the money--I can't hear it, either--thankfully! Just can't figure your comments about the price, and of course I cannot understand at all why you rated the Godlike but not the Master, which costs half as much. Also..in the photographs of the mboard--what's with the comments about the chipset heatsink being so "bright"? It's not, actually, it's a much darker gray-silver, with an Eagle motif--your image capture seems over-exposed--or maybe it was the angle--it seems to be reflecting the white background. At any rate, the mboard doesn't look like that. Thought you should have known that. Still can't get over the fact that you didn't even rate the board! What about the VRM situation? No doublers used in the Master, etc. The extra motherboard layering and copper used in the board to achieve signal integrity for PCIe4-lane communication doesn't get a mention, for some reason. Why on Earth would anyone want to spend an equal amount or slightly more money on Intel solutions so old they creak, @ 14nm, and riddled with security holes and flaws--if they can go to AMD and get a *modern* 7nm CPU designed so much better that it has almost no security flaws by comparison? What's the attraction? Can't figure it. Let Intel get off its monopolistic duff and field some new architecture cpus instead of milking the past, constantly--then they'll be worth another look, imo. But not until. This is the first GB product I've ever owned--and I have to say that it's by far the best ATX motherboard I've ever owned--and I've owned a lot of them. If ever I am tempted to think that the Master might have been too expensive, all I have to do is think of the utter cheapness of the two MSI x370/x470 mboards I purchased since Ryzen debuted @ $190 each--and my confidence in the x570 Master purchase is totally renewed! Last, the really baffling thing for me is why some folks will spend several hundred dollars on their CPU, as much as $1400 on a GPU--but want to go dirt cheap on the motherboard. The motherboard is the logic glue and electrical circuitry that holds everything together--including the CPU and the GPU, etc. Yes, $369 is the most $ I've ever spent on a motherboard--but it just happens that this motherboard is also the best one I've owned to date. I hear that previous GB motherboards weren't so hot, to put it mildly--but with this product launch it looks like GB has turned a corner...Couldn't you at least see fit to award them a "Most Improved" rating....? ... The product is excellent and is certainly deserving, imo.