It is not disappointment to me for being nVidia card. But considering How long there is Fury X and GTX 980 Ti and expected improvements in architecture which should have improve performance per clock + new manufacturing process... I simply think that price is too high for step-up it gives once time is put into equation. 620 GBP/790 Euro. There are sites like Arsetechnica stating: "Nvidia GTX 1080 review: Faster, cheaper, quieter than Titan X". If GTX 1080 is replacement for GTX 980, then it should have appropriate price regardless of performance. But GTX 980 came at 430 GBP. What is this move to bump price range for? I have seen statistics on how many cards are sold in each price range. There is no reason to price it that high unless there are very few made. Or plan to actually decrease price soon enough. Anyway, I want to know how Polaris will affect performance per $. Because 1080 is not that attractive. And I do not like some of those techniques nVidia introduced. Even that Viewport correction for multiple screens. Because that actually increases horizontal field of view.