The only new thing is DLSS . Raytracing can be done on every other GPU with some extra loss of performance on GPU's that have weak computing power. NVIDIA is pushing something that clearly is not ready yet (raytracing) pushing up the price just because they can. All these extra's will just raise the price of a product without a big demand and support for said features. The problem is that the price is too high for a mid range card which should be around the 250 $ mark. Much of the performance is covered by the higher price keeping the price/performance equal with the previous generation cards.