It's a new generation of performance at the dollar amount you can pay. You can't sit here and say "You could get the RTX 2070 Super performance for the price of an RTX 2070 non-super card 9 months ago" Again, this is nothing new, even remotely. Every time new cards are created, either because they are souped-up versions of what's already released, or brand new, never seen before architectures, will have the whole "but but, i just bought a graphics card 2 months ago, i feel ripped off!" ------ It's nothing new. GTX 780 and GTX Titan released, 8 1/2 months after the GTX Titan and 5 1/2 months after the GTX 780 released, the 780 ti was released, blowing both of those cards out of the water. For $50 more then a GTX 780, you could get a GPU that was more powerful then the GTX Titan, a $999, $300 more expensive card then the GTX 780 ti. Does that mean you got screwed over if you bought either the 780 or the titan 2 months before the 780 ti release? No, it was your decision to buy either of those cards months after their release. Same situation as now. Same story could be said about the 980, 980 ti and GTX Titan X. Same story could be said about the 1070 ti, 1080, 1080 ti, titan X (pascal). It's nothing new. If people don't get the fact that if they wait for 6+ months to buy a GPU that there may be a new GPU within similar, if not same price point, released in the next couple of months, that's their own fault for not paying attention to the past. Sure, you could buy a GPU 6 months after the release, and the next GPU might not release for another 6 months, but there's no guarantee in that, there never has been. Time has proven that idea of expectation to be wrong, time and time again. This is fact, and this is why there is nothing new here.