People always say this, yet people who actually buy the cards almost never say this, why would anyone want progress to not...progress? Either way it's not "less than 6 months" RTX 2080 was released 9 and a half months ago, and by the time the RTX 2080 super is released (since it's not yet, releases on the 23rd according to the article) it'd be just over 10 months. That makes zero sense. Basically you're saying: We as customers want it all, better performance, better technology, innovation, BUT! we don't want to pay for it! As consumers we ALWAYS care about how much it takes to make a product because it determines what the price is, that IS for us to care for. And if we don't like the price, then we don't buy it, but if a company gives you something that is far beyond what other companies are giving you but costs more, it's your decision. It's always the customers decision to decide if a company made the right call or not, and to buy or not. What's next, are you going to go to Tesla and say "Hey this car that costs $60,000 to make, let alone R&D, yeah you're going to give it to me for $25,000, because i don't care about your costs".........right...... Companies have resource costs and R&D costs, and you can either deal with that fact, or live in some LaLa land.