Lovely good night story... with GTX 1080 running 4K. I bet that those new games really run well on 4K. Higher resolution supplements AA. But cost of running reduced details (missing effects) and missing on actual per pixel precision is not worth it. Especially since other option is to have crappy framerate. It is simple. You have RTX 1080. When did you buy it? And then we can look at how long that card delivered 60fps+ on 4K. But today. Your dreamy bubble of 4K bursted into 20~40fps on average in most of recent AAA games. Sacrifices you have to make to keep 60 fps vs sacrifices someone does at 1440p (with same HW) result in much worse image quality on your side. You could as well play some of those heavier games on 1080p with 2:1 pixel scaling, they will look better that way and run better too. And when you even remotely start thinking about future of DX-R... Top cards may have trouble keeping 60fps+ on 1440p year after they are out. 4K people can only pray that fake pixels will come to rescue.