AMD's pricing is correct. 1st 2700X is stronger as a whole than 8700k. Then It is simply cheaper on MSRP and on actual shops in most of the world. If I googled correctly Taiwan has just mere 5% VAT, so 2700X with VAT should be 10,191nt (329USD * 29.5 * 1.05). And 8700K should be 11,119.5nt (359USD * 29.5 * 1.05). So it is not like AMD priced badly, it is like shops there are exploiting release.