That's your opinion. AMD can charge whatever they want just like nVidia. In my opinion all new GPUs are overpriced. I'm eyeing for an used Vega56 for 100~150$ or 5700XT for 200$ max. Ask more and I'm not buying. As for 6900XT performance, it's very underwhelming. Expected more like 15% improvement over 6800XT from the top die, not 5~10%.