Ok, my retailer just put Fury X in. Sapphire Fury X, 709.90€ Gainward or Zotac 980TI, 749.90€ This is the lowest price for each model. I've always supported AMD, rarely disappointed with my gaming experience. So a dime is a dime, i'll go for the Sapphire. My 7970 is a Sapphire and goes to 3 years age with no problem. But i think i'll wait a week or two, to see if the prices evolves.