Kind of what I was thinking. Yeah, a lot of the advertising is showing off the flashy colors to draw attention to the game. But, in the gameplay videos... the world itself is your standard, browns, greens... earth tones. Desolate, apocalypse world stuff. The pinks, blues and purples come up in the bandits. How they paint their bases, weapons, vehicles... themselves. To mark their stuff. And then, the players nanotrie abilities, specifically Overdrive amplifies the color of the world as all the players senses and abilities are... ampped up. In the gameplay videos, the color doesn't look obnoxious, distracting or obtrusive. Because it's used within the world it's set in. used with the bandits, their camps. Marking their territory to let others know.