Idk man, It doesn't always have to be bias. I'm in the market for a new card and I've owned several AMD/ATi products in the past -- 9800XT, X1950XT and the 4770X2. I would gladly go with AMD again if they offered a competitive product that would be an upgrade for me, but they don't have that at the moment and Nvidia does. And it's not that I disagree with their reasoning, or don't see their strategy, but their strategy doesn't benefit me. So why can't I be disappointed about that without being bias? It's not like cars where there are 10 different companies all building similar products. There are two and one temporarily forfeited the portion of the market that caters to me. Now I'm stuck here either buying Nvidia or waiting longer for Vega/GP102.