Which sites? I know it's annoying, but it works both ways. If the reviews are full of AMD optimised games then people would claim they were paid off by AMD. As long as there is a good mixture of games then it's hard to complain. Saying that, i thought Bioshock Infinte was an AMD sponsored game, don't know about Grid2 though. Just did a quick calculation and this would likely be around £1100 here in the UK, expensive considering you could pick up two liquid cooled 290x's for £1000, but it's not Titan Z expensive so i'm sure these will still sell well enough.