Problem w_ Installing Zen Software [long]

Problem Installing Creatiev Zen Xtra App HELP!!!

I have a Creative Nomad Jukebox Zen Xtra 40GB and I am trying to load my music onto it. I went to creative's site and installed the driver:

Creative Zen and Jukebox Driver Upgrade version 1.30.03

After installtion I connect the device for the driver to take effect.
Then the Autoplay feature of XP asked me what I wanted to do.
I selcted Synchronize media files.....using Windows Media Player v10

I got the error that:
Windows Media Player does do not detect any portable device. Connect your portable device, and then try again.

I went back to Creative's website and downloaded:

Creative Software Suite for PlaysForSure-enabled Creative NOMAD Jukebox Zen Xtra Players

The current frmware v2.10.03

I went to install that and I got an error saying that:
Setup could not detect any portable device on your system.
Setup will now install the necessary drivers to enable your device to be detected

I selected OK.
It said Please remove any Zen Xtra devices before the installtion. I did.

Then it said Please reconnect your device for the driver to take effect. I did.

And I still got the Setup could not detect..... error.
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Any idea's on what may be causing this? Thanks