I meant last generation, not last time like I wrote. Even the previous generation was way more than twice as expensive as when I bought a 580 in 2011 (some of the reason being a more reasonably priced dollar), so I'm not going to compare any purchase to that. Also, I don't simply want better performance. I want to be able to play every game at noticeably more than 60 FPS in 1440p with all the eye candy on. 2080 Ti should be able to do that, but if that means another huge price jump I just don't think PC gaming is worth the money. It's simply too expensive for what you get in return IMO.