Exactly that. People are crying about the possibility of burn in, but most of them haven't tried one. Once you go OLED, you never go LCD again. Also, it doesn't cost an arm and a leg anymore, you can just replace it after some years. And as long as you don't play the same static game, with the same OSD all day, every day and don't watch just one TV sport channel all the time, burn in just won't happen.