Speaking of latest technology - it looks like a newer revision of the ca. 3 year old (!) panel of the LG 27UD58-B (both using LG-Philips LCDs)... Only difference i can make out is the brightness is higher on announced Philips, and older LG has FreeSync (40-60Hz). Lowest price for the latter is currently €279. (Plus there is a version of it with adjustable stand with pivot available - for a bit more). Therefore i would not call it a great deal price/perf. wise. But the slim bezel on Phil admittably has a more modern and sexy look... Unfortunately the only relatively affordable option i could find with 4K HDR & 120+ Hz is the ViewSonic VP2785-4K, prices starting around €1000. (If someone is already spoiled with a size of 32" or more - like me - would have to pay 2300++ for similar specifications) So the tech seems a bit too expensive for most gamer - and most professionals do not really care about gaming specs for a monitor... Could you settle for WQHD/"2K"? The MSI Optix AG32CQ or Acer ED3 ED323QURA or ViewSonic VX3258-2KC would be a good choice for you then (all these start from around €400).