The problem is, once again, that users here are looking at this from the use case of a gamer only. Titan falls in between. If you don't want to get burned in x number of months by cheaper stuff, it's simple - don't buy it. http://www.thinkmate.com/systems/servers/gpx/titan-x This is what these companies are looking at. They'll purchase 20-30 of these servers at a fraction of the cost of a Tesla system. The $600 is meaningless in that context. Also without knowing the actual yield % of a full GP102 the idea of Nvidia "milking" something is kind of meaningless. If they only get one or two full GP102s (which is obviously really low yield) out of a single wafer then what do you expect them to price it at? How do you know they aren't subsidizing the cost of 1080Ti's with the pricing of GP102 (P6000's/Titan X's)? A lot of people are making a lot of assumptions with literally no data or context for anything. What I find even more amusing is people who say that GPU's pricing is getting too expensive. 90%+ of steam gamers are running at 1080p. 1060/RX480 can play almost, if not all games currently out at 1080@60fps for $200-250. Last generation that same level of performance cost $500. For the vast majority of gamers the price to play at the highest settings with great performance halved in the last two years. Lol I hate them. It's a bunch of people complaining about pricing of something that they never intended to buy anyway. Nvidia should just rebrand it "Tesla Titan" or something and stop selling them to consumers.