Hateful is most definitely not the correct word here. I am still surprised that in 2020, people expect corporations to act morally, instead of being driven by profit and being either amoral or immoral. Nvidia is not even that bad, even with the 970 debacle, which I consider pretty lame as a former owner. Just a few things to compensate: - long time driver support. My HD 4850 support was basically abandoned by AMD very early. 2008 release, 2013 - last driver, no official Windows 10 support, just Win8 (not 8.1). 5 years. Meanwhile my 6600GT, release year 2004, latest driver 2015, 11 years of support. - Gsync Compatible implemented even though it competes against their own tech - RTX working, badly, but working on Pascal Also, the 970 VRAM issue, while annoying as hell, didn't turn out to be that much of an issue in games. But more importantly, stop expecting corporations to be moral entities. It's really cringe seeing fanbois and "x corporation good y corporation bad".