As far as i recall, intel had really fierce competition from amd back then, and i bought a super fast (for its time) 600 mhz amd cpu, which thrashed my mates same generation intel processor. Is it naive to want the biggest tech companies to push as fast tech as possible? I personally dont think so. Would it be a good move from a business perspective? Probably not, but thats why id like amd to push nvidia a whole lot more, so they would be forced to do some real upgrades, and not just cash in.