That'll be the day - but it did make up my mind for me (all of this) I got so turned off for the first time in a long time by a business (any market) that I stopped buying despite my budget. Had the money for RTX - was interested in the concept followed it researched it; a lot went in different ways I don't have to go into it. I'd rather save the money, invest it in the market or buy something else for now. Point is I think overall they are hurting their chance in the end. When the dust settles more people will have not invested in RTX than could have had the chance dependant on NVIDIA's approach to the consumer in the 2018 market.