Radeon 7 will not have PCIe 4.0, as some people are reporting from CES. And 7nm by itself doesn't mean much, the resulting product is what counts. And a 300W monster GPU that only matches the 2080 isn't a stellar showing for a new process. Also, the 2080 MSRP is $699 as well. Only the FE is $799. And there are definitely custom cards available below the FE level. Street prices are what ultimately will matter.