Not always, like eclap has stated. Wouldn't surprise me if Nvidia wants to kick AMD in the balls this round. They didn't seem to care much about the midrange until now. This honestly worries me a little. The 400 series and Zen need to be a success else AMD might get boned. Realistically now, I do not think they can take 2 kicks in the balls in a row (in case Zen doesn't deliver). Not now. $220 is actually a realistic price for the 3GB version but I suppose few people are going to buy it. The current price seems really competitive to me honestly, as I've said we're talking about above 480 performance at the same price point. About performance, as you said; while it might lack compute performance, its geometry performance will definitely be a big advantage. We'll see how it pans out.