If this is supposed to be faster than or equal to GTX 980 then RX 480 is definitely not going to win...
People will buy the 1060 because of nvidia's brandvalue. Kind of like how people buy an Apple product over a competing product, even though the price is double for the same product. Although not completely accurate. AMD have had some serious issues with game performance in some titles, sadly.
The media stuff they released make it sound more like it's targeting 980 performance not beating it. The 980 at boost clock is a 4.9 tflops the 1060 is only 4.3 -- that being said, Pascal seems to have higher "hidden" boost states compared to Maxwell's hidden ones. Given what we know about Pascal and how it compares to Maxwell flop for flop I don't think the 1060 will be faster, probably equal or slightly lower.
Some good points (Eurogamer/Digitalfoundry): https://www.youtube.com/watch?v=HjmCaBAV_kU I actually ninja edited my post and wrote equal or faster.
The only thing the 480 will win at is the power consumption. Just over £200 for a AiB 6gb version that beats a Ref 980 and has 2gb more VRam is win win for Nvidia. Nvidia probably has many 480's in house and because they've had time to look at it then build a 1060 around it and past it in every regard. Only downside i see for the 6gb 1060 over 480 is no future SLI so it's either upgrade to a 1070 which makes sense because £400 is enough to buy a 1070 now but in near future i see the 1070 settling at around £300 for the cheapest version.
... The GTX1070 beats the 480 in power consumption, let alone the 1060. The 1060 is a completely different chip then the 1080/1070. The design was probably done 6-8 months ago. Obviously both Nvidia/AMD look at their competitor designs but it's not like Nvidia looked at RX480's over the last two weeks and go "oh hey if we get a chip out by next month with 1280 cores I think we can beat this thing!" at most they adjusted the clocks but I doubt they even did that.
Do you realize 1060 is faster than RX480 in DX12? AMD lost the DX12 crown, especially with this dud as RX4** series. A pity there's no SLI even on 6GB version. I had a nice experience of 2xGTX460 - they gave performance higher, then GTX480 for a little less than half a price (well, in my location that was the case). (to AMD fanboys - I am talking about Nvidia GTX480 - something, which has been long before RX480)
... yeah, with 166W consumption RX480 definitely "wins" versus 120W GTX1060. (obviously because "more = better")
Thanks Hilbert. Phew! The better part of €100 for what sounds like a few fps. That'll be tough to sell.
Based on what? We don't even have 1060 numbers. We have a tflop number that's almost 10% less then 980 and the RX480 beats the 980 in Hitman and ties in Forza, Ashes and Warhammer.
I was right price for 3 GB is 250$ and for 6 Gb model is 300$ Considering that performance is in GTX980 class , I don't see any reason for buying much slower rx 480 , even if the last is cheaper ,but not much
This price would not have happened without 480. If only AMD didn't mess up with the PCI-E and added a better cooler... they could have had a major hit. On the other hand, the 192bit bus will hurt performance in higher resolutions.
If throttling rx 480 is 7-9% slower than 980 on average. Stock non throttling is 2-4% slower. How is either much slower tho. And in dx12 480 is faster or on par to 980 except maybe rotr. If 1060 is 50 to 100$ more it costs 25-33% more.