Plain design. I mean I know the card isn't just about looks. It's a uniform/clean look at least. Just looks like another shoe-box design...4 corners top bottom 8 total. What's killing me is, AMD keeps putting out minor revisions that are only slightly faster GPU wise. They get people so excited and they find out it only performs slightly faster in games. I'm glad they have Ryzen though. Only question is....will it compete with the 1080 Ti and actually match performance? These inside tests I don't trust. I'm on 1080 SLI and would not consider an upgrade for years. I personally feel, and I know others do also, that hardware is in a stage now where quality and future-proofing is becoming more important. Not upgrading for only 15% improvement we wont notice.