It would have been nice to see just the 2080 Ti released in the RTX series since it seems to be the one card that can somewhat decently handle ray tracing. Early adopters would have bought it just to try the features out in limited games. This would have given them the ability to still push the RT technology forward without losing sales by forcing overpriced RTX cards to the remainder of their lineup. They could then continue on with the normal GTX cards for the 11 series and offer the usual performance increases at lower prices. This would have also allowed them to gauge the demand for Ray Tracing before driving their entire lineup in that direction. Or maybe they could have just worked on it behind the scenes for a few gens until it was ready for prime time. I get they're reasoning though. If they hadn't forced it on their entire lineup, almost no one would have bought it at these prices since the titles aren't there. Too soon and too big of a performance hit. One thing is for certain. If Nvidia has a crappy year of sales, they will change things up to where the market demand is. Money is king. I wouldn't be terribly surprised if an 1180 Ti came out and matched the performance of the 2080 Ti in non ray tracing titles for 800-900 bucks. It seems like they have seen the light as far as Gsync is concerned. Anything is possible!