New NVIDIA Press Embargo Stirs Things up

Discussion in 'Frontpage news' started by Hilbert Hagedoorn, Jun 26, 2018.

  1. Hilbert Hagedoorn

    Hilbert Hagedoorn Don Vito Corleone Staff Member

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    Roughly a week media should have received a new long-term NDA from NVIDIA. This NDA is an agreement between NVIDIA and the media outlet. The new embargo is, however, stirring up a few things for some...

    New NVIDIA Press Embargo Stirs Things up
     
  2. RealNC

    RealNC Ancient Guru

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    I think the core issue is that if you are not allowed to report on what you want, you are not a journalist. You're just a press release outlet. In other words, a PR tool. Heise, AFAICT, does actual journalism, which involves reporting on matters that NVidia (or any other company) would prefer to not be reported about.

    Imagine if this was happening in politics. Like if the BBC signed an NDA with the British government not to report on any matters obtained through informers. Ever.

    Of course politics and computer hardware are not the same thing, but journalistic integrity for sites that actually do journalism should still be important, regardless of the content matter, and signing NDAs that never expire or are unreasonably long means you can't be trusted by the consumers.
     
  3. Silva

    Silva Master Guru

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    I'm disappointed about you signing this HH.
    It's normal to have NDA so you can get the reviewing samples early, and release the review at the same time as everyone else.
    But this is different, what Nvidia wants is that no one make news posts about leaked information of new products, this is not only anti journalism but anti consumer too.
    It's too soon after GPP, and it's right at the same time we hear about Nvidia having too much GPU stock. And CEO said on the beginning of this month we would have to wait a long time for new GPUs.
    I'm truly disappointed in Guru3D for signing up to this BS and hope more people like Heise don't put their trousers down for Nvidia.
     
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  4. reix2x

    reix2x Master Guru

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    i would love to read the GPP also.
     

  5. GDILord

    GDILord New Member

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    I, too, am disappointed by you signing this Hilbert due to such an extended duration for some of the clauses. Over the years I've grown not only to really enjoy your writing style and your in-depth reviews, but trust you and your content as well.

    Edit: Clarified that my disappointment is about the durations of some of the clauses, not that the NDA exists.
     
    Last edited: Jun 26, 2018
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  6. fantaskarsef

    fantaskarsef Ancient Guru

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    Maybe @Hilbert Hagedoorn can answer me this:

    What's the worst that can happen to any such journalist NOT signing that NDA? That you're late with your articles when the NDA dates lift, taking you longer to prepare the numbers and graphs etc.?
    What does Nvidia offer those that actually sign it in the first place? Inside scoops that you're not allowed to write about?

    I'm not sure why anybody would sign that, besides the point that these days, the first to put out such information on their site seemingly earns the most money with it?
     
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  7. Hilbert Hagedoorn

    Hilbert Hagedoorn Don Vito Corleone Staff Member

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    Everybody, everywhere in all media signs these and have been doing so for two decades.
    Not signing them, =no samples, no info beforehand, no technical briefings. NDAs have been here ever since I am in the technology field since 1997. This one isn't that different.

    We'll post regardless of what an NDA states, the good and the bad. Nothing changes on this end and it's as simple as that.
     
  8. Mufflore

    Mufflore Ancient Guru

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    What will be the penalty for breaking the NDA in that fashion?

    They have shot themselves in the foot behaving this way.
    I no longer want to read news about NVidia products after all this.
     
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  9. airbud7

    airbud7 Ancient Guru

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    once "the cats out of the bag" from some other site ....is it open season on that info?
     
  10. Wintergreen

    Wintergreen New Member

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    Isn't this 'recipient shall use confidential information solely for the benefit of NVIDIA' the most conerning part? What precisely is meant by that? If they ship a bad GPU, you can't say that? As surely that would not be in 'their benefit'? While people may have been signing these for years, perhaps it is indeed time this was brought out in the light so people know what they are reading exactly, and if anything has been censored.
     
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  11. Hilbert Hagedoorn

    Hilbert Hagedoorn Don Vito Corleone Staff Member

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    None really, I can remember one website who posted an entire GeForce GTX review way before release, like weeks. They have been blacklisted for a year I think, e.g. received no further samples and info. That's as bad, as I heard, as it went.

    We'll see where this heads though, less stringent NDAs would definitely have my preference. But as stated, it's been part of this industry for decades and I do not see that changing anytime soon.
     
  12. GDILord

    GDILord New Member

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    IANAL, but it appears that the NDA restricts the news outlet to only publish information that is under NDA once Nvidia says that it's time to post it.

    So if MegaSuperCoolAwesomeGraphicsDotCom publishes information on Nvidia's next graphics card before the NDA (for whatever reason, maybe they didn't sign an NDA or maybe they just flat out broke it,) Guru3D is not allowed to publish news based on MegaSuperCoolAwesomeGraphicsDotCom's article because it didn't come from Nvidia or one of Nvidia's appointed PR agencies.

    AGAIN, I am not a lawyer, that's just my understanding of it. @Hilbert: If my understanding is correct, can we still expect non-Nvidia sanctioned articles and news from you that come from non-Nvidia sources for information that you are under NDA about? This is not a dig against you, this is a genuine concern.
     
  13. RealNC

    RealNC Ancient Guru

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    Guru3D signing this is not really an big issue, IMO. It's a product review site and press release outlet.

    A site like Heise, Ars Technica, The Register or The Inquirer signing this is what is, IMO, unacceptable.
     
  14. vbetts

    vbetts Don Vincenzo Staff Member

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    Pretty much I think this boils down to interpretation.

    Would Nvidia consider one saying the new GTXZ 203940 is good at playing games at 16k, but requires a buttload of power to do so bad? Or the card is quiet but only has 2 fans when it needs 6?

    I also think this is more towards certain communities, and Nvidia's way of keeping some of these in check that have had a crap ton to say about GPP. Communities like Guru3d, which hasn't said anything horrible about a product to the point where it's just insulting it, are safe.
     
  15. NaturalViolence

    NaturalViolence Active Member

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    It just means you can't disclose confidential information without their permission. This has been a standard clause in most NDA's for ages so I'm not sure why all of the sudden people are upset with it. It doesn't stop you from writing a negative review or disclosing negative test results.
     

  16. Pimpiklem

    Pimpiklem Member Guru

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    i'm curious.
    You 1080ti owners.
    What games are you unable to play at acceptable frame rates justifying your new gpu purchase ?
    If its a 20 to 25% performance increase why bother ....
    I am interested to know the games you need more performance.
     
  17. cowie

    cowie Ancient Guru

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    Hilbert its true you can report on unknown sources as long as its not NVidia as the source
    its more bitching about nothing again....but please you ultra smart guys just try to make it out to be what amd does in their dictated reviews
    this nda is not trying to tell Hilbert what to write but you internet smart people just go ahead and say that.
    this is not ocn go over to them losers and you guys can cry together about nothing
     
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  18. fantaskarsef

    fantaskarsef Ancient Guru

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    Well, I'll trust Hilbert to have his own opinion to the practices that Nvidia does here, but honestly, it reads quite fishy... same intent behind it as with GPP, as far as I can guess.
    All in all, we have to trust Hilbert, that this new NDA agreement does let him post whatever he wants, and that it does not hinder his journalistic work.

    Heard of 4K yet? They soon reach 100+Hz on those :D
     
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  19. RealNC

    RealNC Ancient Guru

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    So what you're saying is that if you're not allowed to tell the truth, should the need arise, because it would sound insulting, it's fine :-/

    For a site like Guru3D, that might be fine. For others, not so much. Heise signing this would mean anything Heise says about NVidia is only good to wipe your butt with.

    Sites like Heise are sourced/cited by a crapload of other sites, including Guru3D. If these sites get "compromised", then that means everyone else who sources them is also affected.
     
  20. Hilbert Hagedoorn

    Hilbert Hagedoorn Don Vito Corleone Staff Member

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    I already answered that ... from my side, nothing changes nor will change in our content.

    We've never been or felt pressured by NV, neither would I allow them to do so as I'll write whatever I want to say. But if they send out a new Turing (and yes that is a hypothetical), and I decide to post all kinds of photos and tech info prior to release and embargo date in a news item .. well that's pretty much what these NDAs are designed for.
     
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