Causual games, like hardcore games are - games. Both are 2d/3d virtual entertainment toys. So they do occupy the same industry and both are made by game developers. Its not like casual games come from somewhere entirely different, its not like Cadbury or Coke Cola make them and pair them with their products is it. There are always loyalists to a type, a brand, a genre etc. Its not that much of a stretch to understand that while someone may enjoy OF but would like something similar (eg; modern war shooty thing) although a bit simpler and faster paced like Cod or Bf, is it? While i do enjoy Arma 2, it can get a bit heavy.My solution is to play something like Cs or Cod, I enjoy both but at the end of the day my attention span or free time is more often than not... limited, so casual games take up more time than id prefer just like alot gamers. Thats why the casual (casual by my standard as per previous post) exist, flash n the pan entertainment for people in a world short of time or with just as short attention span. People want stuff faster and faster these days, they expect it and unfortunately the hardcore miss out from time to time.