As I said, I have a Netflix subscription so I can watch any show on Netflix whenever I want. In no way is my subscription status dependent on future releases or exclusives. Buying DVDs would be an extremely costly and inconvenient alternative, especially since I tend to binge watch related content on a particular genre that I fancy at the time (the only time that I rent or buy a movie is when it's not available on Netflix, and I only buy digitally via Play Movies). The same goes for my subscription to Play Music. I could just outright buy each song or album, but I decided it would be easier to get a subscription so I can access the entire library of songs and play them whenever I want. I used to buy DVD and Blu-ray movies, as well as maintaining a huge list of MP3s for my music library. I've gradually found that a subscription model is more convenient so I transitioned over. If Steam offered a subscription service, where you pay a monthly fee and access any game you want, I'd sign up in a heartbeat (assuming the price is reasonable of course). Again, you are paying to access the service, like Dropbox or Lastpass or a VPN. These subscription services all operate under the same model and a Windows subscription would be no different. Furthermore, if Office 365 is anything to go by, they will most likely offer it as an alternative to an outright purchase (you will most likely still be able to buy a license). At any rate, the success of Office 365 shows that this model is viable so I wouldn't be surprised to see it being used for Windows. These subscription services are also great for multiple devices or users. Office 365 Home supports up to six users and five devices per user, with each user also getting access to 1 TB of cloud storage. Microsoft could offer something similar for a Windows subscription, meaning a single subscription could be enough for your entire extended family and each family member will get a ton of cloud space. I maintain multiple PCs at home so a Windows subscription would be helpful (it's one of the reasons why I have a Office 365 subscription). A subscription is a nice option if you want to share a service - I currently share my Netflix subscription with my sister, father and sister-in-law (who all live apart from me).