LG Signs a deal with Lewis Hamilton

Discussion in 'Frontpage news' started by Hilbert Hagedoorn, Oct 19, 2020.

  1. Hilbert Hagedoorn

    Hilbert Hagedoorn Don Vito Corleone Staff Member

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    LG Electronics (LG) announced that Six-Time Formula One World Champion Lewis Hamilton has been signed to be the global ambassador for its LG SIGNATURE, the company’s premium home solutions brand. Ha...

    LG Signs a deal with Lewis Hamilton
     
  2. heffeque

    heffeque Ancient Guru

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    Out of all the famous people out there... they chose a man-child.
     
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  3. INSTG8R

    INSTG8R Ancient Guru

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    I’m glad I’m not the only one who thinks the same...prima donna...
     
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  4. fantaskarsef

    fantaskarsef Ancient Guru

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    Because you certainly make your payment decisions based on if a race car driver tells you a TV is good, or not...

    Despite my personal dislike of Hamilton, why do companies think people will buy more of their products if they push millions into "testimonials" who just lie to people telling them how good a generic unreleased and untested product (the latest of them of course) are, never even considering using it themselves?
     
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  5. INSTG8R

    INSTG8R Ancient Guru

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    I mean I have an LG 4K TV I don’t think any particular spokesperson would have influenced my decision
     
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  6. fantaskarsef

    fantaskarsef Ancient Guru

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    Same here. But I don't feel like I'd like to imagine that say €50 of what I paid went into Hamilton's pocket for no apparent reason but to influence the weak minded.

    That I won't buy an LG TV again after I needed three models to get one working without fault is a totally different topic.
     
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  7. cryohellinc

    cryohellinc Ancient Guru

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    Thank you LG - I will stay away from your hardware from now on.
     
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  8. EndlessE

    EndlessE New Member

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    Its really old business models still at play. Endorsements and Testimonials, alongside brand loyalty formed a "team". People bought things from their "team's" exclusively. Limited marketing, and effort required.

    --

    What irk's me is
    Who thinks "Technology" and "Art", then thinks "Formula 1!!!!", its a extreme stretch... it just happens to be a "sport", you can stick permanent advertisements on both the object in play and the operator...
     
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  9. Loobyluggs

    Loobyluggs Ancient Guru

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    I like the way they did a stealth consultancy with Lewis, who helped LG with the methodology of how to not pay tax :)

    Oh, just look it up - Lewis dodged tax for a jet plane he bought...and then tried to preach about global warming to kids, at the same time his twitter account was talking about his new jet plane.

    Very thick irony.
     
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  10. PrMinisterGR

    PrMinisterGR Ancient Guru

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    The hate for Hamilton is thick in this thread, lol.
     

  11. Blueabyss25

    Blueabyss25 Member

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    a man-child yes, but he drives an F1 at 300 km/h, so he is the symbol par excellence of mastery, and control.
    (although for me the F1 competition is not interesting.)
     
  12. Loobyluggs

    Loobyluggs Ancient Guru

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    So...he was born with fast reflexes and a shorter-than-average physical dimensions, that allow him to fit inside a racing car.

    I'm happy to slow clap that.
     
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  13. fantaskarsef

    fantaskarsef Ancient Guru

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    I mean, I have to admit, probably nobody would believe or act according to the opinion of a massively overweight person sitting there. Although he probably would know best, only watch TV the whole days etc.
    That thought alone would be so absurd that it only shows that commercials and ads are a business of deception.
     
  14. Tat3

    Tat3 Ancient Guru

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    Same thing with these "Instagram influencers". I do not understand why anyone would care, but people do care and apparently buy stuff based on those recommendations. If it was waste of money perhaps companies would have stopped doing this for a long time ago.
     
  15. TheDeeGee

    TheDeeGee Ancient Guru

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    Make that three of us ^^
     

  16. TalentX

    TalentX Active Member

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    What makes me wonder more is the fact that recently quite many large companies are on a crusade obtaining other companies. All started shortly before and after Corona-Parody. Coincidence? I don't think so. Many companies are suffering due to the lockdown-circumstances, thus big companies see a chance in obtaining them. But for the long-term this is no good for the consumer.
     
  17. Archvile82

    Archvile82 Member Guru

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    Can't stand the guy... absolute d*** and that's coming from a Brit :)

    I also dont understand why these big companies waste money signing a celebrity thinking it will make you want to go and buy one.

    A bit like B&O make slick design but the inside a licensed cheap crap Samsung but they advertise the fact footballers ect go out and buy it :rolleyes:
     
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  18. fantaskarsef

    fantaskarsef Ancient Guru

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    Of course this is not coincidence. Businesses with cash reserves were smart to cheap buy their own shares in march, when stocks dipped. Now they have easily made 50+% on those shares in many cases, which they use to arrange to buy companies that did not have enough cash to do this.

    And yes, this dynamic tends to bring the total market situation more towards "the big buy more of the small ones", making them get even bigger while the small ones sell or disappear.
     
  19. Silva

    Silva Maha Guru

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    After finding out they're the reason that most monitors aren't true 8bit and 6 bit + FRC that are killing my eyesight, I'll never buy one either.

    I'd be more convinced if it was Linus from LTT over this fag.
     
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  20. reix2x

    reix2x Master Guru

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    What happened to LG? they use to be a very cool company, i don't know if they are failing in their marketing campaigns but i haven't heard about any cool tech from them since a very long time ago. I even remember the first tactile phone i have used was an LG in that moment they were everywhere, now... in mobile they have being doing absurd stuff like the auto fliping phone and every phone i see from them is late to the party or just cheap in the hand. i won't speak about SONY because i wont say any good thing.
     

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