I feel like I'm going through the various stages of grief with this. My natural inclination was that Intel would be insane trying to compete with AMD and nVidia, especially considering when I initially read about it, I still had a falling out with AMD and considered nVidia the only viable choice for high-end gaming (still kinda is). However, despite AMD's APU being a more viable option, people people still use Intel's integrated GPU's for gaming, and technically it's still more relatively capable than the integrated graphics of yester-year. And then eventually, I was like, 'why the hell not'. Intel seemingly already has the resources, and should recover easily if it flopped. And even if all it was was some low-end entry--one notch above integrated, it still gives you another option in the market, especially when GPU's are leveraged for content-creation. I wouldn't mind having an Intel GPU handy just for Quick Sync. In fact, that might be a marketing strategy for Intel--come up with some new proprietary API(?) akin to nVidia's CUDA, and people will be buying them up. Intel is still so synonymous productivity and business applications--despite AMD being just as viable--if not even moreso, for both servers and individual workstations, that developers would lining up to adopt.