It doesn't become bad because there are only two cpu makers. If AMD were to put extra heat on Intel by hypothetically signing a contract with Alienware to only use AMD CPUs then I also wouldn't care. And I doubt you would. Also understand that it takes two to tango here, Intel wouldn't be forcing OEMs to take the deal. OEMs would accept it because it's a good deal. They can say no, and still build both kinds of computers. This kind of competition is fine, using your money to reinvest makes sense. Having more money than the competition makes that easier, of course. And this behavior could lead to a monopoly, which is illegal. But it's important to understand that's the vicious cycle of any company. Every company aspires to be the monopoly, every move they make ideally moves them closer to that. Which is perfectly legal. But the reward for actually meeting that goal is to be punished by the law. Intel believes (rumor mind you) that taking this action will make them competitive. Which is true, Ryzen is a threat they can't ignore. If that leads them to be a monopoly, then they will be punished, it's happened before. You can argue that it's immoral if you like. But that's a conversation I have no interest in.