Why would Intel be sending out e-mails giving review sites guidelines for testing Ryzen? It's not one of their products and would allow AMD to pursue legal action against Intel again. This "price cut" has nothing to do with Intel. It's MicroCenter doing it. Intel isn't going anywhere for a very long time. Intel is one of the most profitable electronics companies on the planet. Even if Ryzen manages to outperform every Kaby Lake processor, it's not going to hurt Intel. AMD needs to have multiple, consecutive years of outperforming Intel in every market, in every metric, before Intel actually has a reason to worry.