Inno3D outs a new cooler range for their larger video card models. The so-called 'Jet-Fan' cooler uses a simple blower configuration and is released for the GeForce GTX 1070, 1080 and 1080 Ti. The
I found out yesterday they're owned by the same company that produces Zotac cards - PC Partner owns Inno 3D and Zotac. Zotac seem OK.
both are ok, innovision release more traditional product and Zotac more advanced one. if this card is less expensive then it is very nice for pairing with with waterblock.