I think there are a lot of satisfied GPU owners from both sides, so we cant write off their experiences. I have been a long term Nvidiot and based on my experiences I will continue with NV cards. But there are also long term AMD/ATI folk who feel the same about their cards, so I can appreciate where they are coming from just as well. The people I am most interested in hearing their views are owners of both brands (same gen cards, Kepler/Tahiti). When these folk speak, I tend to listen more closely.