Gigabyte is planning to release motherboards and graphics cards under its independent gaming brand Aorus. Existing Aorus-branded products include gaming notebooks, mice, keyboards and peripherals, and... Gigabyte to use Aorus branding on motherboards and graphics cards
G1 killer was such a good branding. After that, seems gigabyte cant find a good branding strategy for gamers. Xtreme series was confusing. Too many brands use extreme or xtreme in their products. Dumb choice.
Jeez! I didn't think anyone really falls to this marketing hype... I've never chosen a PC product because of its sub-sub-sub-sub-brand. "Gigabyte" itself tells me everything I need... I check features I need - I buy product, even if it is called "Gigabyte No-Sub-brand Motherboard" Or "Gigabyte MB-xxxxxx"...
Stupid name that sounds bad in English, to me it sounds like a posh Tim-nice-but-dim saying "stick it up your Aorus"... I wouldn't have bought a "Gigabyte 1070 ARSE" !
